Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Helix Ultimate a free template framework for Joomla.
Joomla is a free and open-source content management system for publishing web content.
PHP is a general-purpose scripting language used for web development.