Drupal Multisite enables separate, independent sites to be served from a single codebase.
Drupal is a free and open-source web content management framework.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Typekit is an online service which offers a subscription library of fonts.
Varnish is a reverse caching proxy.