Cowboy is a small, fast, modular HTTP server written in Erlang.
Express is a web application framework for Node.js, released as free and open-source software under the MIT License. It is designed for building web applications and APIs.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Firebase is a Google-backed application development software that enables developers to develop iOS, Android and Web apps.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions.
WhatsApp Business is a free to download app available on Android and iPhone using which businesses can connect with their customers.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.