Apache is a free and open-source cross-platform web server software.
ConvertKit is an email marketing tool built for content creators.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WP-Optimize is an all-in-one WordPress plugin that cleans your database, compresses your large images and caches your site.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.