Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Hoefler&Co is a digital type foundry (font design studio) in Woburn, Massachusetts (formerly New York City), founded by type designer Jonathan Hoefler. Hoefler&Co designs typefaces for clients and for retail on its website.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Phusion Passenger is a free web server and application server with support for Ruby, Python and Node.js.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.