Cowboy is a small, fast, modular HTTP server written in Erlang.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Open Graph is a protocol that is used to integrate any web page into the social graph.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
Simpli.fi is a programmatic advertising and agency management software.
A modest JavaScript framework for the HTML you already have.