Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.