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Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Sitecore provides web content management, and multichannel marketing automation software.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.