AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Cloudinary is an end-to-end image- and video-management solution for websites and mobile apps, covering everything from image and video uploads, storage, manipulations, optimisations to delivery.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
A modest JavaScript framework for the HTML you already have.