Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Apache is a free and open-source cross-platform web server software.
Lightbox is small javascript library used to overlay images on top of the current page.
PHP is a general-purpose scripting language used for web development.
Prototype is a JavaScript Framework that aims to ease development of web applications.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WP-Statistics is a WordPress plugin which allows you to know your website statistics.