Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.