Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Lightbox is small javascript library used to overlay images on top of the current page.
PHP is a general-purpose scripting language used for web development.
Prototype is a JavaScript Framework that aims to ease development of web applications.