Cowboy is a small, fast, modular HTTP server written in Erlang.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.