Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Integral Ad Science is an American publicly owned technology company that analyses the value of digital advertising placements.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
WordPress VIP is a managed hosting platform for WordPress.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.