Apache is a free and open-source cross-platform web server software.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
PHP is a general-purpose scripting language used for web development.
Twenty Fifteen is the default WordPress theme for 2015.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.