DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.