Amazon Application Load Balancer (ALB) distributes incoming application traffic to increase availability and support content-based routing.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.