Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Apache is a free and open-source cross-platform web server software.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Mailchimp is a marketing automation platform and email marketing service.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.