Apache is a free and open-source cross-platform web server software.
Autoptimize is a WordPress plugin that optimises website performance by aggregating, minifying, and compressing HTML, CSS, and JavaScript files.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PHP is a general-purpose scripting language used for web development.
W3 Total Cache (W3TC) improves the SEO and increases website performance and reducing load times by leveraging features like content delivery network (CDN) integration and the latest best practices.